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Custom vs. Automated Lead Responses
Custom Lead Responses: The Personal Touch Custom responses involve a real person, typically a sales rep, crafting personalized messages...
Jamie Szczecina
Jun 242 min read


Emerging Technologies That Will Keep Dealers Ahead of the Curve
In the rapidly evolving landscape of automotive retail, staying ahead means not just adopting new technologies but integrating them...

Automotive Marketing Gurus®
May 192 min read


Unlocking the Power of Google's Performance Max: How AMG Empowers Auto Dealers
In a significant move to enhance transparency and control, Google has updated its Performance Max campaigns to reveal which search terms...

Automotive Marketing Gurus®
Apr 211 min read


How High Tariffs Are Driving Up Costs and Reshaping Auto Dealerships
The recent imposition of high tariffs by the U.S. government is significantly impacting automotive dealerships across the nation. These...

Automotive Marketing Gurus®
Mar 242 min read


Fueling Automotive Marketing Through AI-Powered Google Ads and SEO
In the rapidly evolving automotive industry, establishing a robust online presence is crucial for reaching potential customers and...

Automotive Marketing Gurus®
Feb 202 min read


Why Human Touch Still Drives Success: The Limits of AI in Automotive Customer Service
As technology evolves at breakneck speed, industries are increasingly integrating Artificial Intelligence (AI) to streamline operations...

Automotive Marketing Gurus®
Jan 272 min read


Marketing Resolutions: Start The Year off Right
As the year draws to a close, many businesses find themselves reflecting on what went well—and what didn’t. Now is the perfect time to...

Automotive Marketing Gurus®
Dec 23, 20243 min read


Boosting Automotive Marketing During the Holidays
The holiday season is the perfect time for automotive dealerships and service centers to rev up their marketing efforts. As people gear...

Automotive Marketing Gurus®
Nov 18, 20244 min read


The Rising Cost of Social Media Advertising
In an era dominated by digital interactions, social media has become a pivotal arena for businesses aiming to connect with their target...

Automotive Marketing Gurus®
Jul 22, 20243 min read


Unlocking Organic Growth: Elevating SEO with Website Optimization
In the constantly-advancing landscape of online visibility, one strategy remains paramount: boosting SEO organically through website...

Automotive Marketing Gurus®
Jun 25, 20242 min read


2024 Automotive Marketing Statistics
2024 heralds a significant shift in consumer behavior and marketing strategies in the world of automotive marketing. As technology...

Automotive Marketing Gurus®
Apr 25, 20242 min read


An Insight into the FTC's New CARS Rule
By: Jamie Szczecina We want to bring your attention to a significant development in the automotive industry. The Federal Trade...

Automotive Marketing Gurus®
Mar 20, 20243 min read


Charging Ahead: Unveiling the Impact of Proactive EV Initiatives on Automotive Store Traffic
In the ever-evolving landscape of the automotive industry, the surge of electric vehicles (EVs) is reshaping the terrain. As...

Automotive Marketing Gurus®
Dec 29, 20232 min read


Navigating the Waves of 3rd Party Price Hikes in the Automotive Industry: A Strategic Approach
The automotive industry is grappling with unprecedented challenges, particularly 3rd party price hikes. Manufacturers and dealerships...

Automotive Marketing Gurus®
Dec 4, 20232 min read


The Buying Center Counter: Revolutionizing Dealership Sales
In the ever-evolving world of automotive sales, dealerships are constantly seeking innovative ways to enhance customer experience and...

Automotive Marketing Gurus®
Sep 27, 20233 min read


6 Questions Marketing Vendors Don't Want You to Ask
Choosing the right marketing vendor is a critical decision that can significantly impact your dealership's success. To make an informed...

Automotive Marketing Gurus®
Aug 29, 20233 min read


Inventory Flow = Sales Projections = Ad Budget Projections
How quickly is your team turning inventory? When you receive trade-ins or vehicles from the auction, how long are they sitting on your...

Automotive Marketing Gurus®
Mar 31, 20233 min read


Why and How Should You Get Involved With Your Local Technical & Community Colleges?
Now more than ever, many industries are having a difficult time finding qualified employees with a drive to perform well! But, there are...

Automotive Marketing Gurus®
Nov 21, 20222 min read


Sales are Down? 3 Places to Look First…
One of the most frustrating elements of the automotive industry is decreased sales and leads. It is a hard concept to understand and it...

Automotive Marketing Gurus®
Jun 17, 20223 min read


Taking Advantage of Custom Hold Messaging and Calendar Links
2022 is all about taking advantage of opportunities!! We believe two specific areas many are missing out on is custom hold messaging and...

Automotive Marketing Gurus®
Jan 21, 20222 min read
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