For decades, success in automotive retail followed a familiar formula: maintain inventory, advertise aggressively, negotiate effectively, and wait for the market to stabilize. That playbook no longer exists. Today's dealership leaders aren't navigating a temporary disruption — they're operating in an entirely different environment. Profit margins have tightened. Inventory continues to fluctuate. Used electric vehicles are flooding the market. Finding and retaining technicians

Let's be honest: something feels off. You're running the same Google Search campaigns you've run for years. The budget hasn't changed. The team hasn't changed. But the results? They've been quietly — and painfully — bleeding out. "It's not you. It's Google — and it changed the rules without sending out a memo." Higher cost-per-click. Lower visibility. Fewer conversions. At AMG, we've spent the last 12–18 months tracking exactly what's happening to dealership SEM performance a

There’s a moment that happens in almost every dealership. The GM wants more used car leads. The sales team says traffic looks fine. Fixed ops wants better service campaigns. The marketing vendor is waiting on approvals. And someone finally says: “Wait… didn’t we already talk about this?” Sound familiar? Here’s the truth: Most dealership marketing problems today are not caused by: Lack of leads Lack of vendors Lack of technology They’re caused by: Disconnected strategy Unclear

In today’s digital-first car-buying journey, a Google Business Profile acts as the digital showroom, influencing first impressions and...

Custom Lead Responses: The Personal Touch Custom responses involve a real person, typically a sales rep, crafting personalized messages...

In the rapidly evolving landscape of automotive retail, staying ahead means not just adopting new technologies but integrating them...

In a significant move to enhance transparency and control, Google has updated its Performance Max campaigns to reveal which search terms...

The recent imposition of high tariffs by the U.S. government is significantly impacting automotive dealerships across the nation. These...

In the rapidly evolving automotive industry, establishing a robust online presence is crucial for reaching potential customers and...

As technology evolves at breakneck speed, industries are increasingly integrating Artificial Intelligence (AI) to streamline operations...

As the year draws to a close, many businesses find themselves reflecting on what went well—and what didn’t. Now is the perfect time to...

The holiday season is the perfect time for automotive dealerships and service centers to rev up their marketing efforts. As people gear...

In an era dominated by digital interactions, social media has become a pivotal arena for businesses aiming to connect with their target...

In the constantly-advancing landscape of online visibility, one strategy remains paramount: boosting SEO organically through website...

2024 heralds a significant shift in consumer behavior and marketing strategies in the world of automotive marketing. As technology...

By: Jamie Szczecina We want to bring your attention to a significant development in the automotive industry. The Federal Trade...

In the ever-evolving landscape of the automotive industry, the surge of electric vehicles (EVs) is reshaping the terrain. As...

The automotive industry is grappling with unprecedented challenges, particularly 3rd party price hikes. Manufacturers and dealerships...

In the ever-evolving world of automotive sales, dealerships are constantly seeking innovative ways to enhance customer experience and...

Choosing the right marketing vendor is a critical decision that can significantly impact your dealership's success. To make an informed...