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Why Automotive Vendors Should Prioritize Their Google Business Profiles
In today’s digital-first car-buying journey, a Google Business Profile acts as the digital showroom, influencing first impressions and...
Jamie Szczecina
Jul 152 min read


Custom vs. Automated Lead Responses
Custom Lead Responses: The Personal Touch Custom responses involve a real person, typically a sales rep, crafting personalized messages...
Jamie Szczecina
Jun 242 min read


Emerging Technologies That Will Keep Dealers Ahead of the Curve
In the rapidly evolving landscape of automotive retail, staying ahead means not just adopting new technologies but integrating them...
Automotive Marketing Gurus®
May 192 min read


Unlocking the Power of Google's Performance Max: How AMG Empowers Auto Dealers
In a significant move to enhance transparency and control, Google has updated its Performance Max campaigns to reveal which search terms...
Automotive Marketing Gurus®
Apr 211 min read


How High Tariffs Are Driving Up Costs and Reshaping Auto Dealerships
The recent imposition of high tariffs by the U.S. government is significantly impacting automotive dealerships across the nation. These...
Automotive Marketing Gurus®
Mar 242 min read


Fueling Automotive Marketing Through AI-Powered Google Ads and SEO
In the rapidly evolving automotive industry, establishing a robust online presence is crucial for reaching potential customers and...
Automotive Marketing Gurus®
Feb 202 min read


Why Human Touch Still Drives Success: The Limits of AI in Automotive Customer Service
As technology evolves at breakneck speed, industries are increasingly integrating Artificial Intelligence (AI) to streamline operations...
Automotive Marketing Gurus®
Jan 272 min read


Marketing Resolutions: Start The Year off Right
As the year draws to a close, many businesses find themselves reflecting on what went well—and what didn’t. Now is the perfect time to...
Automotive Marketing Gurus®
Dec 23, 20243 min read


Boosting Automotive Marketing During the Holidays
The holiday season is the perfect time for automotive dealerships and service centers to rev up their marketing efforts. As people gear...
Automotive Marketing Gurus®
Nov 18, 20244 min read
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