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From NADA Discussions to Showroom Success — The AMG Way
Why NADA Show 2026 Is a Can’t-Miss Moment for Dealers Each year, the NADA Show brings dealers, vendors, and industry leaders together for high-impact learning, meaningful connection, and forward-looking dialogue. It’s where ideas become strategies, relationships become partnerships, and the future of automotive retail takes shape. At AMG, that spirit of transformation isn’t just something we talk about — it’s how we help dealers win every day. AMG isn’t your typical agency. W
Allie Shell
Jan 73 min read


2025 in Review: A Year of Growth, Partnership, and Wins
As we look back on 2025, one thing stands out above all else: this year was built on trust and partnership . At AMG, our vision is simple—to be a trusted guru to automotive dealers . While we care deeply about performance metrics (and yes, we love strong ROI and growth curves), we measure success by something bigger: the trust we earn, the relationships we build, and the shared wins that come from working side by side with dealers who are serious about long-term growth. In 20
Allie Shell
Dec 29, 20253 min read


Surviving the Squeeze: How Dealers Can Win Even as Margins Get Tight
The last few years felt like cruising downhill at 80 mph — record profits, red-hot demand, lean inventory, and buyers paying top dollar. But now? The road’s leveling out, the supply flood is starting, and interest rates + shifting buyer tastes are giving us a bit of a wake-up call. So if you’re brushing off your “sell-everything-and-make-bank” playbook — good news: you’re not alone. Dealers across the U.S. are facing a harsh reality: margins are being squeezed, demand is chan
Allie Shell
Dec 20, 20253 min read


The Future of Dealer Marketing ROI in 2026: Buckle Up, It's Gonna Be Wild
If you’re still relying on old-school flyers and generic radio spots to move metal, 2026 is about to leave you in the dust. The automotive marketing landscape is shifting faster than a turbocharged Maserati on launch mode—and if you want to maximize revenue , you’ve got to keep up with the automotive marketing trends 2026 that are rewriting the playbook. So grab your espresso, fire up your CRM, and let’s break down what’s coming, what’s working, and how to make your dealers
Allie Shell
Nov 14, 20254 min read


JT's Spilling The Secrets at MRC 2025
Before the Ad Spend: The Culture Hack Every Dealer Needs If you’ve been in the dealer world long enough, you know the pattern: pump more money into ads → hope for more leads → then wonder why showroom traffic still isn’t hitting . It’s familiar. It’s frustrating. But it might just be missing the real magic. Enter Jonathan Thompson — CEO & Founder of Automotive Marketing Gurus (AMG) , creator of the MOJO Platform , culture-champion and marketing strategist extraordinaire. And
Allie Shell
Oct 23, 20253 min read


The New Rules of Digital Growth (That Your Dealership Can’t Ignore)
Alright, buckle in — because the digital road has changed, and if your dealership isn’t tuned up for it, you’ll get left behind in the...
Allie Shell
Oct 13, 20254 min read


Leveraging Daily Sales Insights for Smarter Auto Marketing Decisions
In today’s competitive automotive retail environment, dealerships can no longer afford to make marketing decisions based on outdated or...
Allie Shell
Sep 23, 20252 min read


Prestman Auto Hits 300 Sales with AMG – And They’re Not Slowing Down
At Prestman Auto, success isn’t just celebrated—it’s showcased. Known for their over-the-top culture and team-first mentality, Prestman...
Jamie Szczecina
Aug 1, 20252 min read


Why Automotive Vendors Should Prioritize Their Google Business Profiles
In today’s digital-first car-buying journey, a Google Business Profile acts as the digital showroom, influencing first impressions and...
Jamie Szczecina
Jul 15, 20252 min read


Custom vs. Automated Lead Responses
Custom Lead Responses: The Personal Touch Custom responses involve a real person, typically a sales rep, crafting personalized messages...
Jamie Szczecina
Jun 24, 20252 min read


Emerging Technologies That Will Keep Dealers Ahead of the Curve
In the rapidly evolving landscape of automotive retail, staying ahead means not just adopting new technologies but integrating them...

Automotive Marketing Gurus®
May 19, 20252 min read


Unlocking the Power of Google's Performance Max: How AMG Empowers Auto Dealers
In a significant move to enhance transparency and control, Google has updated its Performance Max campaigns to reveal which search terms...

Automotive Marketing Gurus®
Apr 21, 20251 min read


How High Tariffs Are Driving Up Costs and Reshaping Auto Dealerships
The recent imposition of high tariffs by the U.S. government is significantly impacting automotive dealerships across the nation. These...

Automotive Marketing Gurus®
Mar 24, 20252 min read


Fueling Automotive Marketing Through AI-Powered Google Ads and SEO
In the rapidly evolving automotive industry, establishing a robust online presence is crucial for reaching potential customers and...

Automotive Marketing Gurus®
Feb 20, 20252 min read


Employee Spotlight - Kelly Bernabucci
Here at AMG, team culture is extremely important to us. We are FAMILY! Once a month, we will spotlight one of our gurus and give you an...

Automotive Marketing Gurus®
Feb 7, 20252 min read


Why Human Touch Still Drives Success: The Limits of AI in Automotive Customer Service
As technology evolves at breakneck speed, industries are increasingly integrating Artificial Intelligence (AI) to streamline operations...

Automotive Marketing Gurus®
Jan 27, 20252 min read


Employee Spotlight - Sydnie Babb
Here at AMG, team culture is extremely important to us. We are FAMILY! Once a month, we will spotlight one of our gurus and give you an...

Automotive Marketing Gurus®
Jan 8, 20252 min read


Marketing Resolutions: Start The Year off Right
As the year draws to a close, many businesses find themselves reflecting on what went well—and what didn’t. Now is the perfect time to...

Automotive Marketing Gurus®
Dec 23, 20243 min read


Employee Spotlight - Katie Gibson
Here at AMG, team culture is extremely important to us. We are FAMILY! Once a month, we will spotlight one of our gurus and give you an...

Automotive Marketing Gurus®
Dec 9, 20242 min read


Boosting Automotive Marketing During the Holidays
The holiday season is the perfect time for automotive dealerships and service centers to rev up their marketing efforts. As people gear...

Automotive Marketing Gurus®
Nov 18, 20244 min read
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