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Employee Spotlight - KD Smith
KD Smith brings over a decade of digital marketing experience to AMG, along with a simple but powerful philosophy inspired by his favorite Kobe Bryant quote: “The most important thing is to try and inspire people, so they can be great in whatever they want to do.” As Marketing Director, KD's focus is straightforward: supporting his teammates and delivering wins for clients. With experience in media and digital marketing dating back to 2013, he's worked across a variety of ind
Allie Shell
5 hours ago2 min read


Why Alignment Is the Missing Piece in Dealership Marketing
There’s a moment that happens in almost every dealership. The GM wants more used car leads. The sales team says traffic looks fine. Fixed ops wants better service campaigns. The marketing vendor is waiting on approvals. And someone finally says: “Wait… didn’t we already talk about this?” Sound familiar? Here’s the truth: Most dealership marketing problems today are not caused by: Lack of leads Lack of vendors Lack of technology They’re caused by: Disconnected strategy Unclear
Allie Shell
May 213 min read


Employee Spotlight - Kristen Sheldon
Kristen Sheldon brings heart, clarity, and a people-first mindset to her role at AMG—guided by her favorite quote: “Wherever you go, go with all your heart.” As a Marketing Coordinator, Kristen works alongside the AMG team to help dealerships strengthen their brand, enhance customer experiences, and build strategies that drive long-term growth. While in-store teams handle day-to-day operations, she focuses on expanding and supporting their marketing efforts—always with an emp
Allie Shell
May 122 min read


Employee Spotlight - Autum Cinicola
Autum Cinicola brings a positive, adaptable mindset to her role at AMG—perfectly captured by her favorite quote: “When life throws you a rainy day, play in the puddles.” It’s a simple idea, but one that reflects how she approaches both challenges and opportunities: find the upside and keep moving forward. As a Marketing Coordinator, Autum works alongside the Marketing Director to ensure all the behind-the-scenes pieces of marketing and advertising run smoothly. She stays proa
Allie Shell
Apr 232 min read


Employee Spotlight - Allie Shell
Allie Shell’s journey at AMG is a testament to growth and intention. Starting as a Creative Coordinator and recently stepping into the Marketing Manager role, she embodies her favorite quote: “You can’t go back and change the beginning, but you can start where you are and change the ending.” As Marketing Manager, she leads the creative team, manages a group of Marketing Coordinators, and supports a section of dealership partners directly. Her focus? Building strong processes
Allie Shell
Apr 102 min read


Employee Spotlight - Jesse Estrada
At AMG, results matter—and Jesse lives by that standard. His favorite quote, “We’re not trying to buy players, we’re trying to buy wins,” perfectly captures his approach to marketing: focus on what drives real impact. As a Marketing Coordinator, Jesse keeps things running smoothly for his dealerships so they can focus on what matters most— People, Process, and Profits. With experience spanning both digital and traditional marketing—from SEO to Broadcast Television—he brings
Allie Shell
Feb 261 min read


From NADA Discussions to Showroom Success — The AMG Way
Why NADA Show 2026 Is a Can’t-Miss Moment for Dealers Each year, the NADA Show brings dealers, vendors, and industry leaders together for high-impact learning, meaningful connection, and forward-looking dialogue. It’s where ideas become strategies, relationships become partnerships, and the future of automotive retail takes shape. At AMG, that spirit of transformation isn’t just something we talk about — it’s how we help dealers win every day. AMG isn’t your typical agency. W
Allie Shell
Jan 73 min read


2025 in Review: A Year of Growth, Partnership, and Wins
As we look back on 2025, one thing stands out above all else: this year was built on trust and partnership . At AMG, our vision is simple—to be a trusted guru to automotive dealers . While we care deeply about performance metrics (and yes, we love strong ROI and growth curves), we measure success by something bigger: the trust we earn, the relationships we build, and the shared wins that come from working side by side with dealers who are serious about long-term growth. In 20
Allie Shell
Dec 29, 20253 min read


Surviving the Squeeze: How Dealers Can Win Even as Margins Get Tight
The last few years felt like cruising downhill at 80 mph — record profits, red-hot demand, lean inventory, and buyers paying top dollar. But now? The road’s leveling out, the supply flood is starting, and interest rates + shifting buyer tastes are giving us a bit of a wake-up call. So if you’re brushing off your “sell-everything-and-make-bank” playbook — good news: you’re not alone. Dealers across the U.S. are facing a harsh reality: margins are being squeezed, demand is chan
Allie Shell
Dec 20, 20253 min read
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