Automotive Marketing Gurus isn't another advertising agency. We're the fractional marketing department that plugs into your dealership, holds your vendors accountable, and hands your time back. Every dealer we meet is carrying a version of the same problem. Marketing has quietly become a second full-time job — eight vendors sending eight different reports, a co-op deadline nobody owns, a budget that's technically spent but not obviously working. And somewhere in the middle of

Emely Arango has joined AMG with a passion for organization, communication, and continuous improvement. Her favorite quote, "If I had more time, I would have written you a shorter letter," reflects her appreciation for thoughtful, clear communication—a mindset she brings to every project. As a Marketing Coordinator, Emely is excited to grow alongside a fast-paced team that values innovation and creativity while building strong relationships with dealership partners. With prev

For decades, success in automotive retail followed a familiar formula: maintain inventory, advertise aggressively, negotiate effectively, and wait for the market to stabilize. That playbook no longer exists. Today's dealership leaders aren't navigating a temporary disruption — they're operating in an entirely different environment. Profit margins have tightened. Inventory continues to fluctuate. Used electric vehicles are flooding the market. Finding and retaining technicians

Joanna Perricone brings a unique blend of marketing expertise, hands-on automotive experience, and a genuine passion for helping others to her role as a Marketing Coordinator at Automotive Marketing Gurus. Guided by her favorite quote, "The moment you find peace in your own company, you become unstoppable." — Rob Dial, Joanna approaches every day with confidence, curiosity, and a people-first mindset. As a Marketing Coordinator, Joanna helps connect the dots between dealershi

Let's be honest: something feels off. You're running the same Google Search campaigns you've run for years. The budget hasn't changed. The team hasn't changed. But the results? They've been quietly — and painfully — bleeding out. "It's not you. It's Google — and it changed the rules without sending out a memo." Higher cost-per-click. Lower visibility. Fewer conversions. At AMG, we've spent the last 12–18 months tracking exactly what's happening to dealership SEM performance a

KD Smith brings over a decade of digital marketing experience to AMG, along with a simple but powerful philosophy inspired by his favorite Kobe Bryant quote: “The most important thing is to try and inspire people, so they can be great in whatever they want to do.” As Marketing Director, KD's focus is straightforward: supporting his teammates and delivering wins for clients. With experience in media and digital marketing dating back to 2013, he's worked across a variety of ind

There’s a moment that happens in almost every dealership. The GM wants more used car leads. The sales team says traffic looks fine. Fixed ops wants better service campaigns. The marketing vendor is waiting on approvals. And someone finally says: “Wait… didn’t we already talk about this?” Sound familiar? Here’s the truth: Most dealership marketing problems today are not caused by: Lack of leads Lack of vendors Lack of technology They’re caused by: Disconnected strategy Unclear

Kristen Sheldon brings heart, clarity, and a people-first mindset to her role at AMG—guided by her favorite quote: “Wherever you go, go with all your heart.” As a Marketing Coordinator, Kristen works alongside the AMG team to help dealerships strengthen their brand, enhance customer experiences, and build strategies that drive long-term growth. While in-store teams handle day-to-day operations, she focuses on expanding and supporting their marketing efforts—always with an emp

Autum Cinicola brings a positive, adaptable mindset to her role at AMG—perfectly captured by her favorite quote: “When life throws you a rainy day, play in the puddles.” It’s a simple idea, but one that reflects how she approaches both challenges and opportunities: find the upside and keep moving forward. As a Marketing Coordinator, Autum works alongside the Marketing Director to ensure all the behind-the-scenes pieces of marketing and advertising run smoothly. She stays proa

Allie Shell’s journey at AMG is a testament to growth and intention. Starting as a Creative Coordinator and recently stepping into the Marketing Manager role, she embodies her favorite quote: “You can’t go back and change the beginning, but you can start where you are and change the ending.” As Marketing Manager, she leads the creative team, manages a group of Marketing Coordinators, and supports a section of dealership partners directly. Her focus? Building strong processes

At AMG, results matter—and Jesse lives by that standard. His favorite quote, “We’re not trying to buy players, we’re trying to buy wins,” perfectly captures his approach to marketing: focus on what drives real impact. As a Marketing Coordinator, Jesse keeps things running smoothly for his dealerships so they can focus on what matters most—People, Process, and Profits. With experience spanning both digital and traditional marketing—from SEO to Broadcast Television—he brings a

In today’s digital-first car-buying journey, a Google Business Profile acts as the digital showroom, influencing first impressions and...