For decades, success in automotive retail followed a familiar formula: maintain inventory, advertise aggressively, negotiate effectively, and wait for the market to stabilize. That playbook no longer exists. Today's dealership leaders aren't navigating a temporary disruption — they're operating in an entirely different environment. Profit margins have tightened. Inventory continues to fluctuate. Used electric vehicles are flooding the market. Finding and retaining technicians

Joanna Perricone brings a unique blend of marketing expertise, hands-on automotive experience, and a genuine passion for helping others to her role as a Marketing Coordinator at Automotive Marketing Gurus. Guided by her favorite quote, "The moment you find peace in your own company, you become unstoppable." — Rob Dial, Joanna approaches every day with confidence, curiosity, and a people-first mindset. As a Marketing Coordinator, Joanna helps connect the dots between dealershi

KD Smith brings over a decade of digital marketing experience to AMG, along with a simple but powerful philosophy inspired by his favorite Kobe Bryant quote: “The most important thing is to try and inspire people, so they can be great in whatever they want to do.” As Marketing Director, KD's focus is straightforward: supporting his teammates and delivering wins for clients. With experience in media and digital marketing dating back to 2013, he's worked across a variety of ind

Kristen Sheldon brings heart, clarity, and a people-first mindset to her role at AMG—guided by her favorite quote: “Wherever you go, go with all your heart.” As a Marketing Coordinator, Kristen works alongside the AMG team to help dealerships strengthen their brand, enhance customer experiences, and build strategies that drive long-term growth. While in-store teams handle day-to-day operations, she focuses on expanding and supporting their marketing efforts—always with an emp

Autum Cinicola brings a positive, adaptable mindset to her role at AMG—perfectly captured by her favorite quote: “When life throws you a rainy day, play in the puddles.” It’s a simple idea, but one that reflects how she approaches both challenges and opportunities: find the upside and keep moving forward. As a Marketing Coordinator, Autum works alongside the Marketing Director to ensure all the behind-the-scenes pieces of marketing and advertising run smoothly. She stays proa

Allie Shell’s journey at AMG is a testament to growth and intention. Starting as a Creative Coordinator and recently stepping into the Marketing Manager role, she embodies her favorite quote: “You can’t go back and change the beginning, but you can start where you are and change the ending.” As Marketing Manager, she leads the creative team, manages a group of Marketing Coordinators, and supports a section of dealership partners directly. Her focus? Building strong processes

At AMG, results matter—and Jesse lives by that standard. His favorite quote, “We’re not trying to buy players, we’re trying to buy wins,” perfectly captures his approach to marketing: focus on what drives real impact. As a Marketing Coordinator, Jesse keeps things running smoothly for his dealerships so they can focus on what matters most—People, Process, and Profits. With experience spanning both digital and traditional marketing—from SEO to Broadcast Television—he brings a