By: Jamie Szczecina
In the ever-evolving landscape of the automotive industry, the surge of electric vehicles (EVs) is reshaping the terrain. As manufacturers heavily invest in sustainable transportation solutions, automotive stores find themselves at a crossroads. This blog post dives into the ongoing EV efforts within the industry, exploring how the proactive approach of some stores affects their traffic compared to those merely following manufacturer directives.
Content Development and SEO Strategies
Conduct comprehensive keyword research to identify terms related to EVs, sustainable transportation, and dealership initiatives. Utilize tools such as Google Keyword Planner or Ubersuggest to discover relevant and high-traffic keywords.
Optimize for Local SEO:
Given the localized nature of automotive sales, emphasize strategies for local SEO. Integrate location-based keywords into your content, meta descriptions, and headers to attract users searching for EV options in specific areas.
Highlight Proactive Initiatives:
Showcase the efforts of automotive stores that have proactively embraced EV initiatives. Develop content that highlights these initiatives, such as blog posts on dealership sustainability efforts, customer testimonials, or behind-the-scenes looks at EV education events.
Leverage Social Media:
Share your content on social media platforms to increase visibility. Engage with your audience, respond to comments, and encourage discussions around EVs. Social media signals can positively impact SEO, and active participation can drive traffic to your website. Notably, a significant 87% of auto buyers trust social media for advice over a salesperson, highlighting the importance of a strong social media presence in the automotive industry.
Encourage customers to share their EV experiences at your dealership through reviews, photos, or testimonials. User-generated content adds authenticity and can enhance your website's visibility in search results.
Given that 64% of buyer shopping time is spent doing research online, with users spending 1+ hours more than before the pandemic, ensure your website is mobile-friendly. Google prioritizes mobile-friendly websites in search results, potentially boosting your SEO ranking.
Establish quality backlinks to your content from reputable sources within the automotive industry. This can enhance your website's authority and improve its position in search engine results.
As the automotive industry charges ahead into the electric era, the success of automotive stores hinges on their proactive approach to EV initiatives. By implementing these SEO strategies and understanding shifting consumer behaviors—such as increased online research time and trust in social media—dealerships can not only capture the attention of a broader audience but also position themselves as leaders in the evolving world of electric vehicles.
Additionally, recent reports reveal that sales of electric vehicles have reached record highs this year. However, a concerning trend has emerged: the accumulation of unsold EV inventory on U.S. dealer lots. According to car dealers nationwide, there is a 114-day supply of new EVs as of the end of November, compared to a 71-day supply for the auto industry overall. For example, Ford's underwhelming EV sales has caused them to cut off the production of their EVs for the time being. Despite the industry's push towards electrification, the majority of U.S. customers still hesitate to make the switch to electric cars. Dealers cite concerns about EV prices and access to charging, both at home and through public charging stations.