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We Are AMG — And Here's Exactly What We Do for Dealers
- Allie Shell
- Aug 12
- 5 min read
Automotive Marketing Gurus isn't another advertising agency. We're the fractional marketing department that plugs into your dealership, holds your vendors accountable, and hands your time back.
Every dealer we meet is carrying a version of the same problem. Marketing has quietly become a second full-time job — eight vendors sending eight different reports, a co-op deadline nobody owns, a budget that's technically spent but not obviously working. And somewhere in the middle of it is a GM who got into this business to sell cars and build a team, not to reconcile ad spend on a Sunday night.
That's the gap Automotive Marketing Gurus® was built to close. Here's who we are, what we offer, and how it actually works.
First, what we're not
We are not an advertising agency. We don't sell you ads and then grade our own homework.
AMG is a fractional marketing department. We streamline strategy, reporting, and execution through our MOJO platform and an experienced team with deep roots in the industry — from top-10 auto groups to thousands of dealers. We manage the vendors, the budgets, the planning, and the performance, so your people can stay focused on customers and community.
Our tagline says it plainly: Powered by People. Tactics by Technology.
The Numbers
Across our dealer partners, the AMG model consistently produces three shifts - less waste, better closing, and a whole lot of hours back.
20%Average decrease in ad spend | 15%Increase in closing ratio | 75%Less dealer time spent on marketing |
More than a fractional CMO — a full marketing department
A lot of groups have looked at hiring a fractional Chief Marketing Officer. It's a reasonable instinct, and it solves exactly half the problem: a CMO sets strategy. Strategy without execution is a very expensive slide deck.
AMG gives you strategy plus the people who do the work. For every 10–12 rooftops, you get a dedicated team:
Marketing Director — strategy and leadership
Marketing Coordinator — execution and accountability
Vendor Manager — budget alignment, co-op, and oversight
Data Analyst — ROI tracking and reporting
It works as a standalone department, and it works just as well layered underneath an existing Marketing Director or CMO who needs bandwidth rather than another opinion.
GURU TIP If your marketing conversations always start with "what did the vendor say," you don't have a strategy problem - you have an ownership problem. Someone on your side of the table has to own the number. |
What our clients say
We'd rather let dealers describe the experience than describe it ourselves.
★★★★★ Client Testimonial "I fully trust what they are doing with my marketing dollars and they really hold my vendors accountable without being bias! The first time we talked, I knew they were the real deal. We are saving $400K a year and selling more!" Cory Tenneson General Manager, Tenneson Nissan |
★★★★★ Client Testimonial "The service they provide is absolutely better than any other service I do business with and their price far exceeded with their value. I would always recommend AMG. I've never quit AMG and I 'll be their very last customer. Thank you AMG. Love the team." Travis Ostrom CEO, The TKO Group |
★★★★★ Client Testimonial "AMG helps me save a lot of time and money. They deal with all of my third party vendors and let me focus on what I need to focus on at work and that is selling cars and selling service. They also save me a lot of time to do things with my family and I really appreciate that." Amit Patel General Manager, Spartanburg CDJR |
Our three packages: MOTIVATE, COLLABORATE, EXECUTE
Not every dealer needs the same level of support, so we built three tiers. Each one contains everything in the tier before it — so you can start where the pain is and step up when you're ready.
MOTIVATEAudits, analysis, action. For dealerships that need help motivating vendor partners to be the best they can be.
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COLLABORATEPartner alignment. Vendors and internal teams working in one place, transparently, with real marketing management behind it.
Includes everything in MOTIVATE |
EXECUTEYour expert team of Gurus. Leadership and hands-on execution — the full department, doing the work.
Includes everything in MOTIVATE + COLLABORATE |
Which Tier Fits?
If you suspect waste but can't prove it, start with MOTIVATE. If the problem is eight vendors and no single source of truth, you want COLLABORATE. If the real issue is that nobody has time to run any of it, that's EXECUTE.
The channels we manage
Whatever's in your marketing mix, it lands under one roof and gets measured the same way:
All-Things Digital | Business Development Centers | Co-op Programs | Third-Party Lead Providers | Website |
Direct Mail | Traditional | CRM | Video |
DON'T LEAVE IT ON THE TABLE Co-op is one of the most under-claimed line items in dealership marketing. Maximizing co-op usage is built into how we plan and document every campaign - not something we get to if there's time. |
The technology behind the team
MOJO — the ultimate data solution
A data-driven decision-making super-engine built specifically for automotive marketing. Dealer- and vendor-friendly, with budget management and CRM-integrated summaries. See MOJO →
Partner Alignment Platform
One centralized place to monitor all communication, marketing efforts, creative, and progress — with an interactive marketing calendar and execution tracking. See the platform →
AUTOFLYTE EDGE — sales insights
Daily sales statistics so your team and your vendor partners are making market-based decisions, spotting opportunity, and planning smarter. See EDGE →
WHY IT MATTERS Technology alone doesn't fix marketing — plenty of dealers already own dashboards nobody opens. The difference is having a named person whose job is to read the data, act on it, and tell you what changed. |
How we show up
Our vision is simple: be a trusted guru to automotive dealers. Our mission is to optimize marketing relationships and be a catalyst for a better retail experience — for employees and customers alike.
Three values hold it together:
AHEAD — selflessly proactive, accountable for outcomes, serving before being asked.
MOTIVATED BY SUCCESS — moving fast but calculated, helping everyone save time and money.
GOLDEN RULE — treating clients and partners like friends, with integrity, respect, and intention.
Common questions
Is AMG an advertising agency?
No. We don't sell advertising. We're a fractional marketing department that manages strategy, vendors, budgets, and performance on the dealer's behalf — which means we can hold every vendor accountable without a conflict of interest.
How is this different from hiring a fractional CMO?
A fractional CMO gives you strategy. AMG gives you strategy plus execution — a Marketing Director, Coordinator, Vendor Manager, and Data Analyst functioning as your in-house department without the overhead.
Do we have to replace our current vendors?
Not at all. Most of our work is making the vendors you already have perform better. We audit, align, and manage them — and if one genuinely isn't delivering, you'll have the data to make that call.
Does this work if we already have a marketing person?
Yes. Our team is designed to complement an existing marketing team or extend a current Marketing Director or CMO. Most in-house marketers are short on bandwidth, not ideas.
How many rooftops does one AMG team cover?
Every 10–12 rooftops gets a dedicated Marketing Director and Marketing Coordinator, backed by full team and technology support.
Let's take marketing off your plateTell us where it hurts - wasted spend, vendor chaos, or simply no time. We'll show you what the fix looks like. |
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