Employee Spotlight - Allie Shell

Allie Shell’s journey at AMG is a testament to growth and intention. Starting as a Creative Coordinator and recently stepping into the Marketing Manager role, she embodies her favorite quote:

“You can’t go back and change the beginning, but you can start where you are and change the ending.”

As Marketing Manager, she leads the creative team, manages a group of Marketing Coordinators, and supports a section of dealership partners directly. Her focus? Building strong processes that drive better results—while also providing the education and insight clients need to truly understand their marketing.

With years of experience in automotive marketing, Allie brings deep industry knowledge to the table. She began working with Ford and Lincoln stores managing social media, video, and events, and later served as the Social Media and Events Manager for an 11-rooftop dealership group in Georgia—overseeing creative production, events, and social media efforts while working closely with leadership to better understand dealership operations and effective marketing strategies.

What excites her most about AMG is simple: the people. What started as “just a job” quickly became a place she knew she wanted to grow her career. Having previously worked alongside AMG as a client, she saw firsthand how the company operates—and knew it was where she wanted to be.

Allie is driven by Integrity, Grit, Compassion, and Empathy, values that shape both her leadership style and day-to-day work.

Outside the office, she enjoys cooking, working out, painting, and spending time with family. She’s also a big fan of Top Gun (with a dog named Goose to prove it) and anything sports-related. Her dream vacation? A road trip through the Grand Canyon to Moab for side-by-side riding, ending with horseback riding in Colorado.

From creative roots to leading a team, Allie’s impact at AMG continues to grow—helping drive both people and performance forward.