by: Kristen C., Marketing Coordinator
The Automotive Marketing Gurus (AMG) team will be heading to Las Vegas for the biannual Digital Dealer Conference October 12-14, 2021. This year our main goal is not to prospect new clients, but to learn, grow and be better for our current dealer partners. Our team will be participating in a variety of educational tracks that will focus on dealer ops & leadership, sales strategy & variable ops and marketing & advertising. Whether you are going to be in attendance or not, we understand how valuable your time is and we are committed to acting as the eyes and ears for you in all things marketing.
The 2021 Digital Dealer Conference will feature over 80+ sessions with impactful keynote speakers, numerous networking opportunities and the latest auto trends. Sessions will cover many areas, but just to name a few; highlighting the importance of financial and performance planning, putting high efforts into fixed operations, understanding and navigating technological advancements, staying up to date and benefiting from the latest audience behaviors and engagement trends, how to effectively target in-market buyers, effectively utilizing marketing budgets, improving customer service using technological advancements and maintaining a successful business with minimal inventory.
This year's conference will feature some phenomenal keynote speakers known for their knowledge of the automotive industry including Julia DeTraglia (SVP Research, Insights and Analytics at Hulu & Disney), Sherry Schultz (Chief Human Resources Officer at Walser Automotive Group), Edward McKissic (Chief Diversity, Equity and Inclusion Officer and Vice President of Human Resources at Group 1 Automotive), Damon Lester (Owner at Nissan of Bowie & President of National Association of Minority Auto Dealers (NAMAD)), Kerri Wise (Vice President of Marketing, AutoFi and President of Women of Color Automotive Network (WOCAN)), Sandy Zannino (Founder of Innovative Auto HR LLC), Roy Davila (Variable Operations Director at Bravo Chevrolet Cadillac), Cody Carter (Internet Sales Manager at Tustin Toyota), Sean V. Bradley, CSP (President at Dealer Synergy) and Beth Grant (Dealer Principal at Waynesboro Chrysler Dodge Jeep Ram).
While at the conference, we will be demoing new products and services as well as gathering updates from our current vendor partners to assist our dealer partners in successfully reaching their audiences. We are so excited to attend these workshops and bring you up to speed on the latest and greatest advancements in the automotive industry.
Stay tuned for our post-Digital Dealer blog post!
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