The countdown is on! In just a couple of weeks the automotive industry will gather in Las Vegas for the much-anticipated Digital Dealer Conference 2024. This is your chance to gain invaluable insights and connect with industry leaders who are shaping the future of automotive retail.
A Gathering of Innovators
The Digital Dealer Conference will feature keynotes, panel discussions, and networking opportunities that connect dealers, manufacturers, and tech innovators. Notably, Jonathan Thompson, CEO of AMG, XDC and MOJO, will be taking the stage in Keynote Hall on October 9th at 3:20pm alongside esteemed panelists including:
Evangeline Sutton, Chief Marketing Officer, Clement Auto Group
Mike Cass, Chief Operating Officer, Riverside Auto Group
Jennifer Myers, Chief Marketing Officer, Kunes Auto Group
Theresa Balk, General Manager, Auto Boutique
Together, they will dive into the critical balance between Demand Capture and Demand Creation—two essential pillars of effective marketing that are often misunderstood.
Why Demand Creation Matters
In the last decade, many marketing professionals have focused heavily on digital advertising, particularly on Demand Capture through platforms like Google. However, Demand Creation—the art of developing compelling ideas and executing them effectively—has often been overlooked. This panel will highlight the importance of not only capturing demand but also creating it.
What You’ll Learn
Attendees can expect to walk away with key takeaways, including:
Evaluate Demand Creation vs. Demand Capture: Understand the differences and why both are crucial.
Lead Vendors and Teams: Learn how to effectively manage vendors and internal teams through the lens of both strategies.
Monitor Results: Discover how to track results that truly matter and how they align with your operational goals.
Why You Should Attend
With only a few weeks left, this is the perfect opportunity to enhance your operations, refine your marketing strategies, and connect with top industry professionals. The Digital Dealer Conference isn’t just an event; it’s a pivotal experience that will equip you with the knowledge and tools you need to thrive in the ever-evolving automotive landscape.
As we eagerly await this year’s conference, excitement is building! Don’t miss your chance to join Jonathan Thompson and other industry heavyweights in Las Vegas. Be part of the conversation that will redefine automotive marketing.
For more information and to register, visit Digital Dealer Conference 2024.
Let’s embrace the future of automotive together—see you in Las Vegas!
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