Employee Spotlight: David Parker

“Achieve excellence, and success will naturally follow.”

For David Parker, that quote reflects how he approaches his work: take ownership, follow through, and keep getting better. As a Marketing Director at AMG, he brings that mindset to helping dealer partners make sense of their marketing and understand how it supports their business.

David knows how complicated automotive marketing can become. Between vendors, dashboards, reports, acronyms, and endless metrics, there’s plenty of information available. What dealers need is someone who can connect it all and explain what it means for their store. That’s a challenge David is passionate about solving. He wants every marketing effort to have a clear purpose, a measurable impact, and an explanation that doesn’t require translating a room full of industry jargon.

At AMG, David works directly with dealer partners to connect strategy, performance, and execution. That means making sure digital advertising, websites, vendors, inventory, CRM, creative, and the internal team are working together. He helps clients understand what’s happening, why it’s happening, and what comes next. It’s work that requires both a broad view of the business and attention to the details that can make or break a plan.

His background gives him a practical perspective on that responsibility. David started his career in retail management, serving as a General Manager for several locations before moving into automotive marketing. He spent more than a decade working across digital advertising, traditional media, direct mail, and other channels. After a few years helping small businesses with their marketing, he found his way back to automotive, bringing experience on both the management and marketing sides of the business.

What excites David most about AMG is the people. He appreciates being surrounded by teammates who care about doing great work, and he enjoys helping build something together. He’s interested in finding better ways for the team to collaborate and using technology and AI to work more efficiently. As AMG grows, he wants to help preserve the culture that makes the team special.

Accountability, consistency, and being a great teammate guide David’s approach. He believes in doing what you say you’ll do, taking ownership when something goes wrong, and helping the people around you improve. As he puts it, “the little things you do consistently matter a whole lot more than the things you occasionally do really well.” That belief carries into his life outside work, too.

Much of David’s free time revolves around his wife, kids, and whichever sport is currently on the family calendar. You’ll often find him coaching at a baseball field or basketball court. He loves helping kids learn to compete, support their teammates, and believe in themselves. When it’s time for a vacation, his favorite destination is already an annual tradition: the beach with his family. Watching his kids grow up through those trips means more to him than checking destinations off a bucket list.

He’s also a self-described superhero geek. Superman was his first favorite, and Marvel and Spider-Man are regular picks, especially with a six-year-old son helping shape the watchlist. Back to the Future and The Office remain favorites, along with the old-school HBO Sunday lineup of The Sopranos, Entourage, and Game of Thrones.

We’re glad to have David on the AMG team. His practical experience, commitment to his teammates, and drive to make marketing easier to understand help our dealer partners move forward with confidence.