WE ARE NOT AN ADVERTISING AGENCY
Utilizing our MOJO partner platform and process, we streamline automotive marketing strategy, reporting, alignment, and efforts. We also are a resource to expert automotive marketing professionals.
At Automotive Marketing Gurus®, we have experience working with or for top 10 automotive groups, thousands of individual dealers, and countless vendors in the automotive marketing space, we simply are GURUs at what we do.
We help marketing teams streamline all of the heavy lifting in vendor audits, analysis, marketing project management and marketing recommendations.
For a fraction of hiring additional team members, we will serve and provide a dedicated experienced automotive marketing team that will lead and manage vendor accountability, budgets, planning, pricing and overall execution.
For every 12 dealership rooftops, we provide a dedicated Automotive Marketing Director and Automotive Marketing Coordinator, as well as our support team and technology.
Our goal is to improve vendor relationships and performance, and we hope that with the time and money we help save in marketing is reinvested into people, customers and the local community!
Optimizing vendor partners that provide:
All-Things Digital
Business Development Centers
Coop Programs
CRM
Direct Mail
Traditional
Third-Party Lead Providers
Video
Website
CORE DISCIPLINES
VENDOR AUDIT, ANALYSIS, & ACTION COMMUNICATION
MOTIVATE
VENDORS & TEAM ALIGNED VIA TECHNOLOGY
COLLABORATE
VENDOR LEADERSHIP & MANAGEMENT
EXECUTE
AVERAGE AD SPEND DECREASE
20
%
CLOSING RATIO INCREASE
15
%
LESS TIME SPENT ON MARKETING
75
%
A TEAM WITH EXPERIENCE
Partner with the Best.
Automotive Marketing Gurus® has experience on both the retail dealer and vendor partner side, which allows our team to take advantage of both perspectives to optimize process with marketing programs. Our time spent working with countless vendor partners, dealers, dealer groups, and marketing teams provides the best set of experience to our partners, both vendors and clients. We believe in genuine long-lasting relationships, all experiencing success.
Although we maintain many vendor partner relationships, our bias comes only from delivery of key performance Indicators such as execution, performance, customer service, and return on investment.
Below are just a few of the organizations our experienced Automotive Marketing GURUs have worked and/or maintained relationships with over the years.
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POWERED BY PEOPLE
TACTICS BY TECHNOLOGY
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Dealer & Vendor Partner Collaboration
Powered by Monday.com, we have built a specific instance built for automotive marketing project management and collaboration. We collaborate with our vendor partners and dealers within the what we call our Partner Alignment platform to track progress on all marketing activities to increase transparency and speed to market.
Interactive Marketing Calendar
Keep your creative in an organized calendar view to look back at campaigns that you may have done in the past.
A DATA-DRIVEN DECISION-MAKING
SUPER-ENGINE
Dealer/Vendor Friendly
Our vendor partners appreciate the transparency, accountability, and the user-friendliness of the platform.
Budget Management
Your entire marketing budget consolidated in one simple place and easier than viewing in an excel spreadsheet.
Executive Summary:
Digital + CRM Data Integration
The executive summary allows dealers and vendor partners to review current status of store pacing. Integrating MORE data sources than other programs, and comparing to industry trends.
Built For Automotive Marketing
Automotive marketing is said to be one of the most complex marketing arenas, MOJO makes things easy!
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MARKET-BASED DECISIONS
Utilizing the power of the AUTOFLYTE EDGE platform, the only platform to use daily sales data for the industry, we ensure that we and our vendor partners are making decisions based on market trends in real-time, without having to be guided by our dealer partners.
WHAT PARTNERS SAY
"At first I was skeptical but really needed the help. I told JT several times that we would only use AMG for a limited time period. That was almost a year ago. AMG has consistently gone above and beyond. MOJO provides the team visibility and streamlines communication. AMG is truly an extension of our internal marketing team."
Executive, Director of Marketing
15 Franchise Locations | Metro-Market Southeast
MOTIVATE
MOTIVATING MARKETING TEAMS TO BE THE BEST THEY CAN BE.
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MOJO Platform & Process
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Custom Reporting Build & Automation
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Budget, CRM, Inventory, Website & 3rd Data Integration
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Monthly Marketing Audit with Competitor Analysis and Online Presence
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Ongoing Customer Survey
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Monthly Action Communication with Expert Recommendations
EXECUTE
LEADING MARKETING & VENDOR TEAMS THRU EXECUTION OF BEST PRACTICES.
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Includes MOTIVATE & COLLABORATE plus:
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Dedicated Automotive Marketing Director & Marketing Coordinator for every 12 locations
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AutoFlyte Edge Platform
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Coop Support & Submission
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Quarterly Planning
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Vendor Performance Management
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Vendor Leadership
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Vendor Vetting
ABOUT AMG
OUR VALUES
AHEAD
We are selflessly proactive and are accountable for outcomes. We make our actions with the end in mind, striving to provide service before being asked. We are eager to learn, and educate ourselves, while sharing with others.
MOTIVATED by SUCCESS
We strive to help each other, our clients, their customers and vendor partners achieve success. We move fast, while being calculated and diligent to help everyone save time and money.
GOLDEN RULE
We treat each other, clients and partners like friends. We naturally show we are genuinely positive, loyal, and exert high integrity through superior communication. We think and act in the ways we would like others towards us.
OUR VISION
Provide insights to optimize marketing partner relationships and be a catalyst for a better experience for employees and customers.
OUR MISSION
Our mission is simple, to be a trusted Guru to automotive dealers.